AmazonSmile and The Silver Line

When you shop on Amazon, you can donate to The Silver Line without it costing you a single penny.

What is AmazonSmile?

AmazonSmile is operated by Amazon with the same products, prices and shopping features as The difference is that when you shop on AmazonSmile, Amazon will donate 0.5% of the net purchase price (excluding VAT, returns and shipping fees) from your eligible AmazonSmile purchases. Millions of products on AmazonSmile are eligible for donations. You will see eligible products marked “Eligible for AmazonSmile donation” on their product detail pages

How to donate to The Silver Line through AmazonSmile

  1. Go to  and login into your regular Amazon account.
  2. Choose The Silver Line from the charity options.
  3. Do your shopping as usual.

It’s such an easy way to support us and help to change the lives of older people throughout the UK.