At the end of 2018, Annington staff were asked which societal issues they felt the business should be working to help address.  The results of the survey showed that loneliness amongst the elderly was a key concern and The Silver Line were subsequently invited to present to the firm’s Charity Committee.  After hearing from the Director of Income, Annington agreed to support the charity with a donation of £100K for 2019 and a number of staff have signed up to fundraise during the charity’s Silver Week in May as well as volunteering to become a Telephone Friend.