Cause related marketing

A cause related marketing promotion is a great way to partner with our high profile charity to enhance sales and brand awareness.

The Silver Line Edit
from J D Williams

Calling all fashionistas! Our Founder and President Dame Esther Rantzen, TV presenter Lorraine Kelly, and ex model Angie Best have teamed up with our partner JD Williams to support us. Each has chosen their favourite SS17 JD Williams’ outfit to create the ‘Silver Line edit’, with 30% of each sale going to The Silver Line.

So if you need a ‘wow outfit’ for a special event, or just want to treat yourself, shop the collection here and view more information about our collaboration with JD Williams.

Shop Damart homeware and donate

Corporate partners Damart will donate £4 to us for every product sold in their limited edition Silver Line Collection, which includes:

Click here to view the full Silver Line Collection

Silver Line Blue and Lavandula 'Silver Line'

We are thrilled to receive the generous support of Hillier for a second year running, with the introduction of a new line of specially-created Silver Line lavender.

Silver Line Blue is new for 2017, following the popularity of 2016’s Silver Line which was launched at RHS Chelsea Flower Show last year, and we will receive a £1 donation for every sale.

The two lavenders are available to buy now from Hillier Wholesales Nurseries and come in a 2-litre pot size.

For a full list of stockists please click here